DX Director

القاهرة الجديدة
دائم
دوام كامل

قبل 7 أيام

Overview:We Are PepsiCoPepsiCo is a leading name in North Africa’s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region.Guiding Vision and Regional ImpactPepsiCo’s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers.Empowering Our People and CommunitiesOur dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all.Diversity and Inclusion CommitmentPepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa. Responsibilities:

Drive shopper and instore insights
Define Shopper value strategy – Pricing/PPA + consumer/shopper promo by channel
Build category vision (portfolio v. Consumer/Shopper)
Define Picture of success (portfolio, space, location, PPA)
Deliver selling stories to channels
Partner on WCCE and Perfect Store w/Channel strategy and channel teams
Champion and develop DX capability within the BU
Motivating and maintaining long term relationship with trade customers to achieve corporate Development & Sales objectives through planning and executing long term loyalty programs for trade customers’ sales supported with all relevant tracking tools in order to insure quality of program execution.
Representing sales function in the process of new product launches handling pipeline forecast, recommending packages & price points in cooperation with Regional Sales Managers & supervision of the National Sales Director.
Planning and executing marketing calendar of particular trade channels such as Modern Trade & Key Accounts inline with Corporate Marketing Calendar to insure synergy between Trade Marketing activities and Consumer Marketing activities.
Collecting and analyzing all relevant information about competitive activities cross trade channels and communicate it to management to take appropriate actions.
Improving merchandising performance in different trade channels through setting merchandising standards and developing innovative merchandising tools that reflect on sales volume and visibility

DX Insights & NRM Insights

Lead the development, execution, and elevation of DX Shopper Insights & NRM Insights agenda for all channels and hardwiring outcomes to help drive catman, shopper/trade marketing, RM strategies and plans
Identify key shopper insights that will lead shopper-centric SVO creation and develop rich in-store insights in order to build picture of success blueprint within Perfect Store cycle, improve instore presence and accelerate growth in all channels
Lead the development of customer specific in-depth shopper understanding, co-lead Discovery process of WCCE cycle with CatMan team and define insight based category opportunities

Category Development

Lead the process of category opportunity identification for key channels / customers in order to unlock growth opportunities both PEP / category / customers.
Lead the CatMan Execution Excellence agenda and be the indispensable partner in “Perfect Store” cycle to define shopper based SVO / CVO items and PoS blueprints
Lead the development of CatMan activation plans and strategies to optimize category assortment, shelf layout, secondary placement based on affinities insights.
Champion shopper & customer opportunities/levers in developing compelling category vision and selling stories. Play the external advisor role for key retailers ensuring a long-term perspective on category growth potential, growth building blocks, key lever, and executional excellence
Lead “Discovery” and co-lead “Big Bets and Growth Summits” of WCCE process with customer engagement team.

Trademarketing

Develop & roll out merchandising plans by Channel
Develop execution Programs to satisfy shopper demand
Lead Point of Sales execution supported w/ customer conditions and GTM Models align with Sales Strategy
Lead Customer Value Offer development by channel, segment, right product right place and in store execution
Develops trade programs to educate shoppers at the point of purchase and help to improve their shopping / buying satisfaction.
Lead in store activities to support shopper purchase inline w/ demand
Develop and lead to execute trade programs to address channel priorities
Channel execution calendar and priorities communication

Qualifications:

12+ years of relevant experience , especially in DX, Perfect store and Trade marketing
Bachelor’s Degree in any related field
Establishing priorities of different projects.
Strategic focus. Thinking Skills. Innovation
Strong Communication Skills.
Business know - how.
Fluent in both English and Arabic.
Builds talent.
Demonstrated functional expertise with FMGG Company in a senior managerial role.
High graduate study / MBA is preferred

PepsiCo

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