Marketing Manager
- القاهرة
- دائم
- دوام كامل
- Develop and execute the company's overall marketing strategy to drive brand awareness, lead generation, and revenue growth.
- Oversee all marketing channels digital, offline, events, PR, and partnerships ensuring consistency in brand voice and messaging.
- Align marketing objectives with business goals, working closely with leadership and cross-departmental teams.
- Recruit, onboard, and manage a full marketing team (including specialists in performance marketing, content, SEO, and design).
- Set clear objectives, monitor performance, and provide ongoing coaching to ensure team members excel in their roles.
- Foster a collaborative, results-driven team culture.
- Lead media buying across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
- Oversee SEO strategy to improve organic visibility and inbound lead generation.
- Manage paid campaigns with a focus on ROI, KPIs, and data-driven optimisation (CPA, ROAS, CTR).
- Implement and monitor A/B testing and conversion rate optimisation initiatives.
- Shape and maintain the company's brand identity across all customer touchpoints.
- Develop and oversee a content strategy for blogs, social media, website, and other owned channels.
- Coordinate with PR agencies, influencers, and media partners to enhance brand reputation.
- Plan, produce, and oversee engaging content across all social media platforms (including video, graphics, and written posts).
- Develop content calendars and ensure timely publishing aligned with campaigns and brand guidelines.
- Monitor engagement metrics and adjust strategies to improve reach and interaction.
- Coordinate with in-house teams or external creators to maintain high production quality.
- Use analytics tools (Google Analytics, Meta Business Suite, etc.) to track, measure, and report on campaign performance.
- Present regular performance reports and recommendations to senior management.
- Monitor market trends, competitor activities, and industry developments to inform strategy.
- Bachelor's degree in Marketing, Business, Communications, or a related field (Master's preferred).
- 5+ years of experience in marketing, with at least 2 years in a leadership role.
- Proven ability to build, lead, and manage a full marketing team, from recruitment to performance evaluation.
- Proven track record of managing both performance marketing and brand marketing campaigns.
- Strong experience in social media content production (including video, photo, and copywriting) and community engagement.
- Strong understanding of SEO, SEM, media buying, content marketing, and PR.
- Proficiency with marketing analytics tools and platforms (Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, etc.).
- Exceptional communication, leadership, and project management skills.
- Ability to balance strategic oversight with hands-on execution.
- Brand Awareness: Growth in reach, share of voice, and positive brand sentiment.
- Lead Generation: Increase in marketing-qualified leads (MQLs) and campaign-driven opportunities.
- Performance Metrics: Achieve targeted CPA, ROAS, and conversion rates.
- Engagement: Growth in audience engagement across all channels.
- Revenue Contribution: Demonstrable impact of marketing on overall business revenue.