Growth Marketing Manager

Rwaj

  • القاهرة
  • دائم
  • دوام كامل
  • قبل 13 يوم
We’re seeking a creative, data-driven Growth Marketing Manager to own all aspects of Rwaj’s digital marketing from acquisition to retention. You’ll design and execute campaigns that bring in both sellers and buyers, increase engagement, and build brand awareness across the region.This is a hands-on role: you’ll be running digital ad campaigns, social media content, email/SMS outreach, and retargeting strategies all while constantly analyzing performance and optimizing for growth.Key ResponsibilitiesDigital Campaign Management
  • Plan, launch, and optimize paid campaigns across TikTok, Instagram, Snapchat, and Google Ads.
  • Manage retargeting campaigns to re-engage users across channels.
  • Handle SEO & SEM to increase organic discoverability.
Social Media & Content
  • Own Rwaj’s social media strategy: content calendar, posting, engagement, and influencer collaborations.
  • Create or oversee high-performing creative assets (video, images, ad copy).
  • Identify and leverage trending formats relevant to Saudi & GCC audiences.
Email, SMS & Push Campaigns
  • Manage email, push notification, and SMS campaigns to boost retention and conversions.
  • Segment audiences for personalized messaging.
  • Monitor open rates, CTR, and conversion metrics to improve campaign ROI.
Growth Analytics & Funnel Optimization
  • Track and optimize full-funnel performance from awareness to purchase.
  • Run A/B tests on creatives, copy, and landing pages.
  • Analyze CAC, CPA, ROAS, retention, and other growth KPIs.
Partnerships & Influencer Marketing
  • Identify, onboard, and manage influencers and creators who align with Rwaj’s values.
  • Collaborate on co-branded campaigns and live shopping events.
Important: This position requires the use of company-approved tracking software during working hours. Installation and usage are mandatory for all team members.

Bayt