Trade Marketing Senior Manager

• Work closely with GTM Team to select window banner priorities based on retail feedback among all locations per offer.

• Creating a full segmentation tree per region (WB Posters Flyers) to ensure product and services reach for the right segment.

• Managing and allocating the needed BTLs, posters, danglers, stickers for POS, Partners and OC Merchants."

• Maintain best shops look & feel, and internal branding according to Orange brand guidelines & strategy.

• Validate each prototype provided by the merchandising agency and check its brand consistency and sales relevance.

• Weekly visits for Orange shops across Egypt and taking the necessary actions for any findings.

• Managing the sales stock and reorder keeping safe stock of all printed material.

• Analyzing the shops usages and providing the needed items quantities within the agreed SLA.

• Purchasing/production merchandising items, collecting payments and paying vendors.

• Update merchandising book (monthly) with the latest BTLs materials for offers provided to the Sales Channels

• Designing and producing the Full Merchandising, Interior and display guide to all sales channels, adapting the guide to suit every channel needs.

• Installation of new OC Signs & lightboxes for POS

• OB & EXP facades branding

• Ensuring that the agency or suppliers are on schedule and the job matches the brief.

• Identifying production and supply difficulties and dealing with any problems.

• Propose innovative tools, formats, or technologies to enhance in-store engagement.

• Managing the engagement and activation of trade partners in executing marketing initiatives, such as product launches.

• Managing the on ground activations branding in Orange shops and partners.

• Managing Orange seasonal trade shows (roadshows) to secure agencies commitment and efficiency to reach target.

• Manage the trade marketing budget, ensuring optimal resource allocation and measurable ROI.

• Oversee procurement and vendor relationships to ensure quality and cost control.

• Track budget efficiency and contribute to cost-saving initiatives.

• Manage agencies and third-party vendors for creative, production, and execution.

Orange