Campaign Manager

• More than rewards, we create experiences. And more than customers, we build advocates.

• Ability to plan, build and execute multi-channel integrated marketing campaigns
• Ability to set success metrics, KPIs for campaigns and measure the results
• Manage each campaign timeline, budget
• Plan then execute events and measure the ROI from it
• Plan then execute on-ground activations then measure ROI from it

• Develop and implement comprehensive, multi-channel marketing campaign strategies aligned with overall business objectives, marketing goals, and target audience insights.
• Define campaign objectives, KPIs, target audiences, messaging frameworks, and channel mix for each campaign.
• Conduct market research, competitive analysis, and audience segmentation to inform campaign strategy.
• Collaborate with internal stakeholders (e.g., Product, Commercial, Sales, Content, Digital Marketing, Design) to ensure integrated campaign execution and alignment.

• Oversee the end-to-end execution of marketing campaigns, ensuring timely delivery and adherence to budget.
• Manage project timelines, resources, and cross-functional teams involved in campaign development and deployment.
• Coordinate content creation (copy, visuals, video) with content and design teams.
• Work closely with digital marketing specialists (e.g., SEO, SEM, Social Media, Email Marketing) to optimize campaign performance across platforms.
• Implement A/B testing strategies to continuously improve campaign effectiveness.

• Establish robust tracking and reporting mechanisms to monitor campaign performance against defined KPIs.
• Analyze data comprehensively (e.g., traffic, conversions, ROI) to identify trends, insights, and areas for optimization.
• Generate regular performance reports and present findings and recommendations to leadership and relevant teams.
• Proactively identify and implement optimizations throughout the campaign lifecycle to maximize results and achieve objectives.

• Serve as the central point of contact and project lead for all assigned campaigns.
• Effectively communicate campaign strategies, progress, and results to diverse audiences.
• Foster a collaborative environment with internal teams and external agencies/partners.

• Manage and track campaign budgets effectively, ensuring efficient allocation of resources and maximizing ROI.

• Good communication skills to work across teams
• Experience in Hubspot is an important plus
• Ability to work with vendors, agencies and suppliers
• Agile and able to work under stress
• Corporate background is a must

• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Salesforce Marketing Cloud).
• Strong understanding and experience with various digital marketing channels (e.g., SEO, SEM, Social Media, Email Marketing, Display Advertising, Content Marketing).
• Experience with CRM systems (e.g., Salesforce, HubSpot CRM).
• Basic understanding in web analytics tools (e.g., Google Analytics 4, Adobe Analytics).
• Familiarity with A/B testing methodologies and tools.
• Excellent command of MS Office Suite (Excel, PowerPoint, Word) & Google Workspace.

• Exceptional project management and organizational skills, with the ability to manage multiple campaigns simultaneously in a fast-paced/dynamic environment.
• Strong analytical and data-driven mindset, with the ability to translate complex data into actionable insights.
• Excellent written and verbal communication and presentation skills.
• Natural leader with proven ability to influence, collaborate, and build strong relationships across teams.
• Creative thinker with a problem-solving approach.
• Highly motivated, proactive, and results-oriented.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 8+ years of progressive experience in marketing, with at least 1+ years specifically in a Campaigns Manager or similar role, overseeing multi-channel marketing campaigns.
• Proven track record of successfully planning, executing, and optimizing integrated campaigns that achieve measurable business results (e.g., lead generation, customer acquisition, revenue growth).
• Experience working in B2B, B2C, or both environments.

• Comprehensive Wellbeing: Enjoy peace of mind with our private medical insurance and life cover, plus extra days off for every year you're part of the team.
• Financial Growth: Reap the rewards of your hard work with our annual profit share and competitive compensation packages.
• Work-Life Balance: Achieve optimal well-being with our hybrid work environment, generous maternity and paternity benefits, and regular team-building events.
• Continuous Development: Expand your horizons through our commitment to learning and development opportunities.
• Perks and Privileges: Celebrate your journey with us through birthday offs, mobile allowances, transportation support, and a host of other employee-centric perks.

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