Manager OmniChannel DTC EGY
- القاهرة
- دائم
- دوام كامل
Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert×Select how often (in days) to receive an alert:StartPlease wait...Manager OmniChannel DTC EGYManager Omnichannel Marketing (Running & Football) Planning Concept & Commercial EMCArea: Emerging MarketsDepartment: MarketingDirect Reporting Line: Senior Manager Omni PlanningSubsidiary/country: EMCLocation: EgyptGSMS Grade: M4Number of Personnel Managed: 2Purpose & Overall Relevance for the Organization:To ensure positive management, planning and delivery of adidas' Brand image across all Omni-Channel DTC touchpoints. The role will be responsible for managing planning across Running, Football & commercial campaigns, to support sustainable and profitable market share growth through Omni Channel planning in EMC. The planning must create a balance of brand and category message against channel specific requirements to ensure a consistent delivery & is a profit driver. Ensure optimum brand presence and drive sell-out at POS through planning flawless consumer-relevant marketing campaigns, promotions, in-store communication & Visual Merchandising that can be used across the full cluster.Key Responsibilities:Strategy & Priorities:Manage the development of the Omni channel planning team strategy for campaigns and commercial moments to achieve defined business objectives across all consumer touch points (campaigns, promotions, consumer marketing materials, ISC & VM)Cascade the Omni Marketing roll-out plans across the cluster by prioritizing key doors in Trade Zones, Key cities with a keen focus on the Global Brand CalendarAlign with Execution and Channel budget planning to ensure a Brand led proposition across priority doorsManage alignment across planning with the Brand Comms team and Digital to ensure 'one brand' messageSeasonal Omni-Channel Marketing Calendar Planning:Accountable for the planning of the yearly Omni-Channel Marketing calendar across Sports Performance. This calendar includes campaigns, store openings, fit outs/ remodels, traffic drivers and other activations.Development of the calendar will be in co-ordination with the Omni Channel Execution & Activation lead based on order book, channel alignment and market activity.Deliver a clear hierarchy of planning for Sports Performance Omni-Channel Marketing campaigns, promotions and in-store communication tools based on channel requirement and brand calendar focus.Lead on all communication with global agencies such as Oliver for artwork creation and adaptationLead on activation agency briefings as required by the overall clusterContinually assess the calendar based on order book changes and adapt with the Snr Manger for planning, the execution and channel teams & re prioritize as required based on brand calendarWork with the Execution team to ensure that planning is in line MWB/SWB forecastingTraining & Reporting:Deliver and improve the development of planning processes to increase efficiencies for the team & businessShare best practice ways of working & alignment across EM cluster teamsEnsure all sign-off and report decks are created and completed by working with the integrated teamAccountable for the Brand Planning tool being updated & containing right decks links & information for the BD & SBD visibility & understandingTeam Management:Develop Factory Outlets Management in collaboration with the P1 responsible, to achieve consistency & delivering with ExcellenceControl and monitor performance and result of both Performance & Commercial deliverables, in addition to Factory Outlet ConceptsPromote a high-performance culture by setting clear expectations and individual goalsEnsure the company values and mindset are demonstrated and fully embraced by the teamDevelop the team & build succession plans inKey Relationships:EMC Omni Planning & Execution TeamHUB Omni channel teamCTC, Brand Comms, Digital & MOPSDTC Retail Operations teamMarket Omni-Channel agencies and vendorsKnowledge, Skills and Abilities:Manager with advanced marketing and sales knowledge/experience across sport and fashion/lifestyleStrong Leadership ability proven track record of Project ManagementExtensive experience in team management & negotiation skillsRetail & Channel expertiseVisual merchandising experienceSolution oriented personality who understands to balance brand equity/ building a brand and commercial relevance/interest of channelsProven track record in trade marketing, brand marketing, account managementExcellent presentation skillsIT skills: Outlook, Excel and Word: Basic; PowerPoint: advancedRequisite Education and Experience / Minimum Qualifications:University degree in Business with Marketing focus as an advantage and/or a minimum of 3-5 years successful track record in leading Marketing and/or Trade Marketing positionExperience in consumer and/or sporting goods industries is preferredFluent in EnglishFluent in Arabic an advantageAT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.