
Social Media Specialist(B2B)
- القاهرة
- دائم
- دوام كامل
Location: Hybrid
Department: Marketing
Reports To: Operations Manager
Experience Required: 3–5 years (B2B focus)
Job Overview:
We are seeking a highly skilled and strategic Social Media Specialist with a strong background
in B2B marketing. The ideal candidate will be responsible for planning, executing, and
optimizing social media strategies across LinkedIn, X, YouTube, and other B2B-relevant
platforms. Your goal is to build brand awareness, drive engagement, and generate high-quality
leads for our clients.
Key Responsibilities:
- Develop and implement tailored B2B social media strategies aligned with client goals.
- Create, schedule, and publish engaging content across platforms, with a focus on LinkedIn
- Collaborate with content writers and designers to produce high-quality visual and written
- Monitor, track, and report on campaign performance using analytics tools (e.g., LinkedIn
- Stay current with B2B social media trends, tools, best practices, and platform updates.
- Engage with followers, influencers, and relevant communities to foster strong relationships
- Coordinate with the performance marketing team to align organic and paid social
- Perform competitor and industry research to inform strategy and identify opportunities.• Support lead generation campaigns with content, targeting strategies, and performance
Requirements:
- 3–5 years of hands-on experience managing B2B social media accounts, preferably in
- Strong portfolio of past B2B campaigns and results.
- Deep understanding of LinkedIn marketing, including organic growth and LinkedIn Ads.
- Strong knowledge of B2B buyer journeys and content funnels.
- Excellent writing, editing, and communication skills in English.
- Proficiency in tools like Hootsuite, Buffer, Sprout Social, or similar.
- Experience with analytics tools (LinkedIn Insights, Meta Business Suite, GA4, etc.).
- Basic knowledge of paid social campaign setup and optimization is a plus.
- Ability to manage multiple accounts in an organized manner, ensuring content quality
- Strong time management skills and commitment to meeting deadlines reliably.
- Experience in B2B sectors such as SaaS, Translation, professional services, or
- Familiarity with CRM or marketing automation tools (e.g., Buffer, HubSpot, Hootsuite,
- Basic design skills using Canva, Adobe Express, or similar tools.