Channel Marketing Senior Executive

Beyti

القاهرة
دائم
دوام كامل

قبل 1 شهر

General PurposeChannel Marketing Lead is responsible for developing marketing strategies that target specific channels to promote products or services.
He/She creates marketing programs, coordinate campaigns with marketing teams and managers, and analyze competitor behavior to optimize marketing strategies.Key Responsibilities / Tasks

Deploy channel marketing strategies in collaboration with the marketing team, senior managers, and other departments.

Determine which platforms to advertise on and adapting campaigns accordingly.

Develop new channel marketing strategies and implementing marketing plans.

Analyze market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.

Evaluate and improving existing channel marketing strategies.

Gather marketing campaign data, evaluating the impact of strategies, and reporting the results.

Keep track of and implementing the latest marketing technologies and techniques.

Manage all marketing campaign communications and establishing strong partner networks.

Oversee the marketing team and documenting processes.

Target specific channels to promote products and services, including pay-per-click advertising, social media platforms, emails, website contents, and SEO strategies.

ExperienceMinimum 4-5 years in Sales & Planning field experience in FMCG.Skills/QualificationsAbility to work with Diverse group of poeple.Execute and operate business strategies.Developing and Supporting the Team (Actively improves others' skills, cooperate effectively, diplomatic conflict handler).Integrity (Mutual trust, consistent with company ethics and values).Planning & Organising (Multiple priority management).Results Driven (results based on specific efficiency and productivity KPIs within predefined time frames).

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