Assistant Brand Manager

• Support the development and execution of brand strategies, ensuring consistent brand positioning, messaging, and identity across all channels.
• Conduct market research and analyze consumer insights, sales data, and competitor activities to identify trends and opportunities, and support data-driven decision-making.
• Assist in planning and executing integrated marketing campaigns across digital, social media, in-store, and traditional channels, while coordinating with internal teams and external agencies to ensure timely delivery.
• Collaborate with cross-functional teams on product development, packaging, and launches, while supporting effective product lifecycle management.
• Monitor and analyze key performance indicators (KPIs) such as sales growth, market share, and campaign performance, providing actionable insights and recommendations for improvement.
• Support budget tracking and ensure efficient allocation of marketing spend to maximize return on investment (ROI).
• Work closely with internal stakeholders and external partners to ensure alignment, smooth communication, and effective execution of marketing initiatives.
• Prepare marketing materials, reports, briefs, and presentations, while providing general administrative support to the marketing function.

• Bachelor’s degree in marketing, Business Administration, or a related field.
• 3–5 years of relevant experience in marketing, brand management, or trade marketing within the FMCG or retail industry.
• Strong understanding of brand management principles, including brand positioning, architecture, and consistency across channels.
• Good knowledge of digital marketing trends, tools, and social media platforms.
• Proficiency in Microsoft Excel with solid analytical skills and familiarity with data analysis tools.
• Ability to analyze data, generate insights, and translate them into actionable marketing strategies.

Seoudi Supermarket