Senior Data Analyst
Chain Reaction
- القاهرة
- دائم
- دوام كامل
- Lead the implementation and configuration of analytics tools (GA4, GTM, Firebase, & MMP) across web and app platforms
- Develop and maintain tracking frameworks to ensure accurate data collection
- Create and manage data schemas, taxonomies, and governance protocols
- Audit tracking implementations and user interfaces to identify optimization opportunities
- Extract, transform, and analyze complex datasets to uncover meaningful patterns and trends
- Conduct in-depth user journey analyses to identify conversion barriers and opportunities
- Perform cohort analyses, segmentation, and attribution modeling to understand customer behavior
- Generate predictive insights to inform strategic business decisions
- Design and develop interactive dashboards and reports using BI tools like Looker Studio
- Create clear, compelling data visualizations that tell impactful stories
- Develop automated reporting systems to streamline data delivery to stakeholders
- Translate technical findings into business-friendly language and actionable recommendations
- Partner with cross-functional teams to understand business challenges and requirements
- Present findings and recommendations to diverse audiences, from technical teams to senior leadership
- Collaborate with marketing, product, and development teams to implement data-driven solutions
- Serve as the analytics subject matter expert for assigned projects and initiatives
- 2-4 years of experience in digital analytics or related field
- Proven expertise with Google Analytics 4, Google Tag Manager, Firebase and MMP
- Strong proficiency with business intelligence tools, particularly Google Looker Studio
- Working knowledge of at least one programming language (SQL, Python or JavaScript)
- Experience analyzing user journeys and behavior across digital platforms
- Excellent data visualization skills and ability to create compelling, actionable reports
- Clear, effective written and verbal communication skills with ability to explain complex concepts to non-technical audiences
- Advanced Google Analytics 4 configuration and reporting
- Tag management systems (especially Google Tag Manager)
- Event-based tracking methodologies
- SQL for data querying and manipulation
- Advanced Excel/Google Sheets functions and formulas
- Dashboard development and data visualization principles
- Basic understanding of HTML, CSS, and JavaScript
- Familiarity with app analytics frameworks
- Experience with marketing technology stacks and integrations
- Knowledge of data privacy regulations and compliance requirements
- Experience implementing and analyzing A/B tests
- Familiarity with e-commerce analytics
- Experience with customer data platforms (CDPs)
- Working knowledge of API integrations
- Experience with BigQuery or other data warehouse solutions